Mama Fu’s Asian House
Mama Fu’s Asian House franchise
Founded: |
2002 |
Franchising Since: |
2003 |
Corporate Office: |
1935 Peachtree Rd. |
Industries: |
|
Resources: |
About Mama Fu's Asian House
Mama
Fu's Asian House is more than fantastic Pan-Asian cuisine (although fresh
ingredients cooked right in front of you can't hurt). It's a place where music
provides the mood, Mama Fu provides the food, and laughter reigns supreme.
Great food should be served quickly and enjoyed leisurely among friends. This
is Mama Fu's promise, and it's what makes her so special.
http://www.franchising.com/mamafusasianhouse/
Mama Fu’s Asian House franchise cost, profit and AUV
Applicants must meet these
requirements:
·
Minimum Liquid Assets - $150,000
·
Minimum Net Worth - $1 Million
·
Food & Beverage Industry Experience*
·
Multi-Unit Business Ownership and Employee Management
Experience*
·
Ability to purchase the rights to open three (3) or more Mama
Fu's locations
Fees and Costs Franchise Fee -
Multi-Unit Development only:
·
$40,000 Per Unit
·
100% deposit for first unit; 50% deposit for each additional
unit
·
Royalty Fee: 5%
·
System Brand Fund: 2%
·
Per Unit Gross Turn-Key Investment Range: $407,000 -
$498,500*(1,300 - 1,800 SF unit)* $531,000 - $663,000* (2,500 - 3,000 SF unit)*
What type of franchise is
available?
As a
franchisee, you will operate a fast-casual/casual dining restaurant offering a
menu specializing in freshly prepared Asian cuisine under the mark “Mama Fu‘s
Asian House®” Asian House® or Mama Fu’s Takeout & Delivery™. Mama Fu‘s
is unique in the franchise industry and Asian space based on our preparation
techniques, Flex-Casual® service model, and additional sales channels with
Online Ordering and Delivery. We are currently only considering experienced
Multi-unit operators with food service experience.
How much does the franchise cost?
The
estimated total investment necessary to begin operations of a 1,300 – 1,800 SF
Mama Fu’s franchise location is $407,000 – $498,500* and $531,000 –
$663,000* for a 2,500 – 3,000 SF location.
*This
includes an initial franchise fee of $40,000, but does not include tenant
improvement allowance or other landlord credits).
How much is the fee for
continuing support services?
The
continuing services or “royalty fee” is 5% of your net sales and is paid
weekly. This fee allows use of all Mama Fu’s trademarks, use of distinctive
system and menu, marketing guidance and assistance, ongoing concept and
business development, operations counseling, and other benefits that come with
being a Mama Fu‘s franchise.
How is the Development Area
that I am interested in determined?
The
size and scope of the Development Area will be determined on a case-by-case
basis, as we mutually agree upon prior to signing the Area Development
Agreement and will be specified in the Agreement. The factors considered in
determining the size of a Development Area include (a) Designated Marketing
Area (DMA); (b) current and projected market demand; (c) demographics,
psychographics, and population; (c) traffic patterns; (d) locations and numbers
of like concepts and/or other Mama Fu‘s Restaurants; and (e) number of units in
the development plan.
What about advertising?
Mama
Fu‘s name and reputation is an important part of our business. Mama Fu‘s has
many marketing cost effective tools and collateral easily accessible and
available to run in your market to grow your customer base. Recommended grand
opening budget is $10,000, and ongoing approximately 3% of your net sales per
month on local advertising. In addition, you will be expected to make System
Brand Fund contributions of up to 2% of your weekly net sales.
How much training is provided?
The
initial eight week training program for you and your management team covers all
material aspects of the operation of Mama Fu‘s franchise and is comprised of
classroom and on-the-job training. Additional training is performed for your
team at your location before, during and after launch, and the Mama Fu‘s
Franchisee Intranet is always available for reference documents, contact lists,
operations guides, etc. Your Mama Fu‘s Franchise Operations Director will also
review all training and proper execution techniques during ongoing periodic
operational visits, and give access to additional training as needed.
What is the term of the
Franchise Agreement?
The
initial term of the Franchise Agreement is ten years from the date the
Franchise Agreement is signed. The franchise is renewable for one successive
term of ten years, providing you have complied with the provisions of the
Franchise Agreement.
What are the Preferred Trade
Area Characteristics?
Dine-In Prototype
·
2,500 – 3,000 SF w/minimum 35 ft. frontage
·
Leased end-cap w/outdoor seating preferred
·
“A” Locations only, ground zero site with high traffic count
(minimum 35K/day)
·
High visibility store front and prominent signage
·
Convenient store parking (min 50 spaces)
·
Preferred intersection or front pad
·
Easy access from all traffic lanes
·
Quality co-tenants and/or strong anchor tenants
Takeout, Delivery, and Catering
Prototype
·
1,300 – 1,800 SF w/minimum 20 ft. frontage
·
“A” Locations only, ground zero site with high traffic count
(minimum 35K/day)
·
High visibility store front and prominent signage
·
Convenient store parking (min 10 spaces)
·
Preferred intersection or front pad
·
Easy access from all traffic lanes
·
Quality co-tenants and/or strong anchor tenants
·
Distance |
2 min |
6 min |
8 min |
Residential Pop |
7K |
36K |
75K |
Workplace Pop. |
6K |
15K |
40K |
·
Median HH Income $50K(+) w/home value of $125K(+)
·
Median Age between 25 and 54 years
·
Young affluent working couples; w/preschool children, living in
fast growing metro fringe
·
Middle age, married; w/children upscale suburban lifestyle
·
Young cosmopolitans; single, educated, upper middle class
·
http://www.mamafusfranchise.com/requirementsfaqs/
Mama Fu’s Asian House head quarters
Address: 1003 W University Ave #125, Georgetown, TX
78628, United States
Phone:+1 512-686-1955
WE SERVE THE FOLLOWING STATES
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