Mama Fu’s Asian House franchise

Founded:

2002

Franchising Since:

2003

Corporate Office:

1935 Peachtree Rd.
Atlanta, GA 30309

Industries:

Food, Asian, Restaurant, Chicken

Resources:

» Consumer Information

About Mama Fu's Asian House

Mama Fu's Asian House is more than fantastic Pan-Asian cuisine (although fresh ingredients cooked right in front of you can't hurt). It's a place where music provides the mood, Mama Fu provides the food, and laughter reigns supreme. Great food should be served quickly and enjoyed leisurely among friends. This is Mama Fu's promise, and it's what makes her so special.

http://www.franchising.com/mamafusasianhouse/

Mama Fu’s Asian House franchise cost, profit and AUV

Applicants must meet these requirements:

· Minimum Liquid Assets - $150,000

· Minimum Net Worth - $1 Million

· Food & Beverage Industry Experience*

· Multi-Unit Business Ownership and Employee Management Experience*

· Ability to purchase the rights to open three (3) or more Mama Fu's locations

Fees and Costs Franchise Fee - Multi-Unit Development only:

· $40,000 Per Unit

· 100% deposit for first unit; 50% deposit for each additional unit

· Royalty Fee: 5%

· System Brand Fund: 2%

· Per Unit Gross Turn-Key Investment Range: $407,000 - $498,500*(1,300 - 1,800 SF unit)* $531,000 - $663,000* (2,500 - 3,000 SF unit)*

What type of franchise is available?

As a franchisee, you will operate a fast-casual/casual dining restaurant offering a menu specializing in freshly prepared Asian cuisine under the mark “Mama Fu‘s Asian House®” Asian House® or Mama Fu’s Takeout & Delivery™. Mama Fu‘s is unique in the franchise industry and Asian space based on our preparation techniques, Flex-Casual® service model, and additional sales channels with Online Ordering and Delivery. We are currently only considering experienced Multi-unit operators with food service experience.

How much does the franchise cost?

The estimated total investment necessary to begin operations of a 1,300 – 1,800 SF Mama Fu’s franchise location is $407,000 – $498,500* and $531,000 – $663,000* for a 2,500 – 3,000 SF location.

*This includes an initial franchise fee of $40,000, but does not include tenant improvement allowance or other landlord credits).

How much is the fee for continuing support services?

The continuing services or “royalty fee” is 5% of your net sales and is paid weekly. This fee allows use of all Mama Fu’s trademarks, use of distinctive system and menu, marketing guidance and assistance, ongoing concept and business development, operations counseling, and other benefits that come with being a Mama Fu‘s franchise.

How is the Development Area that I am interested in determined?

The size and scope of the Development Area will be determined on a case-by-case basis, as we mutually agree upon prior to signing the Area Development Agreement and will be specified in the Agreement. The factors considered in determining the size of a Development Area include (a) Designated Marketing Area (DMA); (b) current and projected market demand; (c) demographics, psychographics, and population; (c) traffic patterns; (d) locations and numbers of like concepts and/or other Mama Fu‘s Restaurants; and (e) number of units in the development plan.

What about advertising?

Mama Fu‘s name and reputation is an important part of our business. Mama Fu‘s has many marketing cost effective tools and collateral easily accessible and available to run in your market to grow your customer base. Recommended grand opening budget is $10,000, and ongoing approximately 3% of your net sales per month on local advertising. In addition, you will be expected to make System Brand Fund contributions of up to 2% of your weekly net sales.

How much training is provided?

The initial eight week training program for you and your management team covers all material aspects of the operation of Mama Fu‘s franchise and is comprised of classroom and on-the-job training. Additional training is performed for your team at your location before, during and after launch, and the Mama Fu‘s Franchisee Intranet is always available for reference documents, contact lists, operations guides, etc. Your Mama Fu‘s Franchise Operations Director will also review all training and proper execution techniques during ongoing periodic operational visits, and give access to additional training as needed.

What is the term of the Franchise Agreement?

The initial term of the Franchise Agreement is ten years from the date the Franchise Agreement is signed. The franchise is renewable for one successive term of ten years, providing you have complied with the provisions of the Franchise Agreement.

What are the Preferred Trade Area Characteristics?

Dine-In Prototype

· 2,500 – 3,000 SF w/minimum 35 ft. frontage

· Leased end-cap w/outdoor seating preferred

· “A” Locations only, ground zero site with high traffic count (minimum 35K/day)

· High visibility store front and prominent signage

· Convenient store parking (min 50 spaces)

· Preferred intersection or front pad

· Easy access from all traffic lanes

· Quality co-tenants and/or strong anchor tenants

Takeout, Delivery, and Catering
Prototype

· 1,300 – 1,800 SF w/minimum 20 ft. frontage

· “A” Locations only, ground zero site with high traffic count (minimum 35K/day)

· High visibility store front and prominent signage

· Convenient store parking (min 10 spaces)

· Preferred intersection or front pad

· Easy access from all traffic lanes

· Quality co-tenants and/or strong anchor tenants

·

Distance

2 min

6 min

8 min

Residential Pop

7K

36K

75K

Workplace Pop.

6K

15K

40K

· Median HH Income $50K(+) w/home value of $125K(+)

· Median Age between 25 and 54 years

· Young affluent working couples; w/preschool children, living in fast growing metro fringe

· Middle age, married; w/children upscale suburban lifestyle

· Young cosmopolitans; single, educated, upper middle class

· http://www.mamafusfranchise.com/requirementsfaqs/

Mama Fu’s Asian House head quarters

Wolf Ranch Town Center

Address: 1003 W University Ave #125, Georgetown, TX 78628, United States

Phone:+1 512-686-1955

mamafus.com

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